Submit Awesome, welcome to the Drift community! We'll email you. From new releases to timeless classics published over 30 years ago, here are 15 books that should be required reading for — and anyone that might just be looking for a good marketing book. 12 Of The Best Marketing Books 1.

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1. Best Books About Digital Marketing

Book Marketing Resources for Authors: The Best of 2016 (Jane Friedman) Every year, I share hundreds (even thousands) of articles and reports through my blog/website, conference presentations, social media, and email newsletters.

Best Books About Digital Marketing

Positioning Despite the varying definitions and opinions of what product marketing does, there’s one thing that everyone can agree on: product marketing typically owns positioning and messaging. This book was originally released in 1981 and has truly stood the test of time as one of the best marketing books. In, Reis and Trout walk through case studies from legendary brands and offer up advice that still applies more than 30 years later, including what to do you if your brand is not the first to market in your industry. Four Steps to the Epiphany Steve Blank is credited with the Customer Development methodology, which helped launch the Lean Startup movement. As an entrepreneur, Blank spent over 30 years in technology and this book is filled with many of the lessons he learned along the way. Blank’s step by step process in show you how rapid iteration, customer feedback, and testing can help you find the best market and the right product to build and launch (see ).